About us

Our integrated operations at Whyalla combine steel production, shipping, iron ore mining and renewable energy projects.


GFG Alliance

GFG Alliance is a collection of global businesses and investments, owned by Sanjeev Gupta and his family.

The Alliance is structured into three core industry brands: LIBERTY Steel Group, ALVANCE Aluminium Group and SIMEC Energy Group, independent of each other yet united through shared strategy, values and purpose to create a sustainable future for industry and society.

Besides its core industry brands, GFG Alliance holds investments in financial services, property and other specialist businesses within a Family Office. The Family Office also contains the GFG Foundation – a registered charity founded by Sanjeev and his wife Nicola that aims to develop industrial skills among young people.

GFG Alliance employs 35,000 people across 30 countries and has revenues of USD $20bn. GFG Alliance is a leader in sustainable industry with a mission to become Carbon Neutral by 2030.

Learn more about GFG Alliance

GFG Alliance in Australia

In Australia, the GFG Alliance owns and operates manufacturing companies InfraBuild; Primary Steel and Mining in South Australia and New South Wales; and SIMEC Energy Australia.

Primary Steel and Mining is an integrated steel manufacturer and mining business. The iconic Whyalla Steelworks is a historic steel manufacturer and provides steel long products for the domestic market.

The mining business operates mines in the Ardrossan, the Middleback Ranges and the NSW Southern Highlands, as well as the Whyalla Port and railway. The mining business is a key component of the Alliance’s integrated supply chain.

GFG Alliance’s SIMEC Energy Australia is a renewable energy business with experience constructing and managing high-value energy generation projects across Australia. SIMEC Energy Australia is currently developing the 280MW Cultana Solar Farm, and 100MW Playford Battery project in South Australia.

Our Carbon Neutral by 2030 (CN30) ambition

Carbon Neutral by 2030 (CN30) is a wide-reaching program by the GFG Alliance that will transform industrial manufacturing for a truly sustainable future.

Manufacturing these steel and aluminium – two key industrial metals – accounts for over 10% of all the world’s direct emissions from use of fossil fuels; as an industry, we need to step up to the challenge and mitigate this impact. At the same time, by 2050 the global demand for these foundation materials – the building blocks of modern life – is expected to be double the level of 2012.

Clearly fundamental change is needed.

With this in mind, we have announced our ambition to become carbon neutral by 2030 – or as we call it, CN30. This does not mean that we will have no emissions, or indeed that we will abandon traditional practices overnight. Experience has taught us that only a mixed model can work – transitioning blast furnaces which we will replace with electric arc furnaces over time, investing in new electric arc furnaces, and piloting new clean technologies.

This will require strategic longterm thinking and it presents an opportunity for a change in mindset.

Learn more about our Whyalla Steelworks Transformation plans

Our operations in Whyalla

Economic contribution

43% local economy underpinned by our Whyalla operations
local employment fulfilled by our Whyalla operations
4,700+ indirect jobs Australia-wide are supported by our operations (source: Deloitte 2018)

Our approach to safety

‘Be GFG Safe’ is based on the guiding GFG values of Change, Family and Sustainability and provides a new approach for how our global businesses and workforce looks out for each other so all members of the GFG family can return home safe and healthy every day.

The strategy provides a framework to guide the group on its mission to operate globally in a safe, responsible manner, with a focus on respecting the environment and the health and safety of our employees, customers and the communities we operate in. It makes clear that we do not accept any injuries at work – even one injury is too many.

The Be GFG Safe strategy has four key pillars to guide our way of working:

  • Preventing life-threatening incidents by understanding and managing our biggest risks.
  • Driving a safety-focussed culture where everyone takes responsibility for looking out for themselves, and each other.
  • Encouraging fitness for work and life through targeted health and wellness programs and support.
  • Enabling performance by constantly reviewing our processes and tools, promoting organisational learning and best practice, and maintaining our high standard of work.
Learn more about the Be GFG Safe strategy


Take a look at the 2022 Sustainability Report for our integrated Australian mining and primary steel business.

2022 Sustainability Report

Working with us

Our suppliers play an important role in the success and sustainability of our operations. We aspire to foster collaborative partnerships that are based on delivering maximum value to our business, our customers, and communities. We apply a continuous improvement mindset in all that we do, and seek out suppliers who, like us, strive to continually optimise their performance.

Learn more about our procurement vision, how we operate, our procurement principles, standards, terms and conditions, along with the steps you should follow if you would like to work with us.


Learn more about our procurement approach and how you can work with us

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